Planning, managing and performing marketing activities to reach organizational objectives.
Program of Study: Marketing
Renton School District courses in this Career Cluster include:
MARKETING – INTRO
This is a full-year course in which students learn the fundamentals of market information management, sales process, finance, communications, advertising, customer service, promotional techniques, economics, problem-solving, and career pathway opportunities. Students will develop the skills necessary to secure and succeed in the world of work. Students will participate
and become members of the local DECA Chapter. Activities will include leadership, skill development, and participation at local, state and national leadership conferences.
MARKETING – ADVANCED
Full-year course for students with a career interest in sales, marketing, merchandising, or distribution. Class-room instruction is devoted to the skills and knowledge basic to any career development. Course content encompasses the following units: orientation, job place-ment, merchandising, advertising, economics, human relations, management, international marketing and communications. Students enrolled become members of DECA, an association of marketing students. The students are encouraged to be enrolled concurrently in Advanced Marketing Education and Marketing Worksite Learning. (It is the responsibility of the students to provide their own transportation to work.)
MARKETING – STORE OPERATIONS
A course that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Includes instruction in the principles of, basic sales skills, distribution channels for goods and services, merchandising, inventory, customer service skills, etc. A supervised practical application experience utilizes the student store as a learning laboratory.
Full-year course designed for advanced career prepa-ration in the field of marketing and management by providing students an opportunity to further develop skills learned in Advanced Marketing. Students enrolled in the course become members of DECA, an association of marketing students and work on projects that may be eligible for State and National competitions. Students are also encouraged to be enrolled concurrently in Worksite Learning. (It is the responsibility of the students to provide their own transportation to work.)